What does it really mean to live out your faith in the marketplace? In this episode of PEP Talk, Simon and Gavin sit down with Gideon Okoli for a powerful conversation about purpose, leadership, and influence beyond the church walls. Drawing inspiration from Biblical figures like Joseph, Esther, and Daniel, Gideon challenges the idea that spiritual impact only happens in a ‘ministry setting’ — arguing instead that God positions people strategically in business, government, and everyday work. If you’ve ever wondered how your faith and vocation connect, this episode will inspire you to rethink where and how you can share your faith.
Marketplace Apostles (with Gideon Okoli) – PEP Talk
Find our more about workplace evangelism at:
Transform Work UK
The Business Connection (Scotland)
Our Guest
Gideon Okoli is a project manager and marketing strategist passionate about helping brands grow with clarity and purpose. Through his work in advertising and media strategy, he helps businesses gain attention and build lasting influence in competitive markets. As a person of faith, Gideon is deeply interested in the intersection of faith, purpose, leadership, and the principles that guide meaningful impact in both business and life.
About PEP Talk
The Persuasive Evangelism Podcast aims to equip listeners to share their faith more effectively in a sceptical world. Each episode, our hosts chat to a guest who has a great story, a useful resource, or some other expertise that helps equip you to talk persuasively, winsomely, and engagingly with your friends, colleagues and neighbours about Jesus.

