Somebody once remarked that when Jesus makes us fishers of men, the process looks more like fly-fishing than trawling! Whilst a trawler uses a vast net to corral huge numbers of fish, a fly fisherman looks to entice just one to bite by using a shiny lure. So how can we make sure that our everyday conversations contain plenty of such ‘bait’, which might lead to gospel conversations?
One obvious conversational hook is: “Did you have a good weekend?” because if the question is returned then you have an opportunity to talk about some aspect of church and faith.
Asking a friend if they’ve seen the latest film or Netflix series and if they have, what they thought of it, can also be a hook, whether the programme was good (or bad!) If the film contained a redemptive narrative, it’s an obvious bridge to the gospel. If the characters got away with wickedness, then Christians have a lot to say about justice, why it matters and what it tells us about God.
Celebrities can be profound and vacuous in equal measure! “What did you think about what she/he said last night?!” can bridge through from headlines to deeper things. Other conversational hooks can be:
- “What are your goals this year?”
- “What’s been the best/worst part of your week?”
- “Do you think you have changed much?”
- “Who has had the most influence in your life? Why?”
- “Did you grow up in a religious home?”
But not all baited hooks are questions. You can also use statements, leaving them dangling to see if anyone ‘bites’:
- “So many people seem to lack any purpose in life.”
- “It’s in situations like these that I find my faith so helpful.”
- “I found this book so frustrating.”
- “Something at church yesterday really perplexed me” is a hook loaded with intrigue and the potential of sharing a testimony of the reality of God’s work in your life.
The three key elements in baiting conversations are:
- Frequently hold out ‘baited hooks’, to invite, not force conversation.
- Be genuinely interested in people’s responses, experiences and views.
- Have a clearly thought-through Christian perspective, ready for when you are given the opportunity to share.
So pray: “Lord, help me to enticingly bait my conversations this week, and help me to be ready to speak winsomely for you when someone ‘bites’”.
Previously: Launch Pad #4 Mention Something About the Difference Your Faith Makes Today
Next: Launch Pad #6: Stand Out Online, (For The Right Reasons)

I kicked things off with an equipping talk on conversational evangelism and asking questions Jesus’ way (a great resource for this is Andy’s latest book, “How to Talk About Jesus Without Looking Like and idiot”). This is a great way to set a strong foundation for people as it gives tools for evangelism that can be used in just about any conversation, no matter what the topic. It also sets things up well for the talks that follow.
The following morning we made the long journey across the car park from the manse to the church building to pick up where we left off. After warming up with some coffee and a time of worship, the morning saw Andy and I speak on Evangelism to the Apathetic, Science & God, Where is God in a world of Suffering?, and finally Living for God While Being in Babylon. Again, we had a great time of answering questions after the talks which ranged from practical questions on evangelism, to Islam, and science.




















































On the evening I did two talks. The first titled What About the Bible: Fact or Fairy Tale? This is one of my favourite topics to speak on as it’s something that really intrigued me when I was in my late